Chuck English
Branding/Marketing Strategist
Description
Chuck English helps independent schools achieve strategic goals by providing branding, marketing, communications and creative services. He has worked with dozens of schools in the U.S. and Canada and has presented his ideas at numerous conferences, workshops and webinars. He has written two e-books on school marketing – It’s All in Your Head; Why Heads of School are Critical to Marketing Success as well as Tailoring the Parent Experience. Chuck is the driving force behind English Marketing Works, a firm that delivers important results for schools, businesses and fundraising organizations through outstanding marketing and creative initiatives. He is also the co-author of The Philanthropic Mind, a book based on comprehensive interviews with Canada’s top philanthropists. Chuck’s business experience is complemented by a strong record of community involvement.
Topics
- Boundless Branding – far-reaching impact of branding in schools
- Bridges to Bullhorns: The Changing Face of Independent School Marketing
- Creating a Customer Service Culture
- Designing the Parent Experience (Design Thinking Approach)
- Make Your School Messaging Work
- Marketing as the Tail that Wags the Dog
- Marketing to Millennial Parents (Parennials)
- Why Heads of School are Critical to Marketing Success
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